Hello everyone and welcome back to Fabric Friday! This week we are talking about a wonderful new start-up that I’ve wanted to visit for ages, Hey Sew Sister. As part of my birthday celebrations I did a fabric haul and tried to purchase from a few indie shops on my wish-list of which Hey Sew Sister is one. Firstly can I just say that I love the name, I love a sewing pun and I really like what they’ve done with it the branding. The pink and green creates a distinctive brand with a pleasing degree of subtlety and although the range of fabrics is understandably limited, I was really impressed by their stock and particularly the quality and sustainability of the fabrics.
Hey Sew Sister
- Online Shop / Physical Shop / Both
- Web Link: https://heysewsister.co.uk
- Core Purpose: Dressmaking Fabrics
- Units of Sale for Fabric: 1/2 metre
My first purchase from Hey Sew Sister comprised a metre and a half of black floral cotton, the design and colour way was so gorgeous I just couldn’t resist! Also the cotton is OEKO-TEX standard and GOTS certified which I thought was excellent. The fabric descriptions are excellent if a little short but I really like how they provide suggestions for the sorts of garments that would work well with the fabric. The selection of fabrics on offer is small but well curated to offer a wide range of fabric types from basic cottons up to sports/technical fabric with a nice range of woven and stretch fabrics with a few well-known statement fabrics. I really like the range of patterns and I think its great how many of the fabrics are sustainably sourced even if this does add to the price. Hey Sew Sister is mid-range in terms of cost but still accessible to beginners if you are looking for more simple fabrics. The cotton I bought was £6 per half-metre which is about average for the shop as a whole. There are some stunning gingham fabrics that are cheaper and the technical fabrics are of course a little more expensive. I would really recommend their gingham selection if you’re looking to make something floaty for the summer. Personally I’ve got my eye on the mustard yellow double gauze with birds on it as I love yellow and I’m looking to make a yellow Lotta for Endometriosis Awareness Month in March.
In terms of ease of purchase and delivery, my customer journey was easy and stress-free. I found payment and ordering very easy. Delivery cost £3.10 which is about standard, particularly at the moment, and it was shipped very soon after I placed my order. One thing that really endeared me to Hey Sew Sister was the packing on delivery. I loved the little hand-written note on their card, I absolutely loved the woven brand badge and the fabric swatches and the packaging was made of recycled paper. As I had bought it as a birthday present to myself I was very impressed with how like a present it felt when I opened it.
The website is very simple and looks very chic, my only issue is the lack of sub menus and ability to filter by fabric type. When you enter the ‘Shop’ section of the website you are provided a simple menu which is great as it allows you to choose remnants or patterns etc but I would really like to be able to filter by fabric type or even just a stretch / woven division. I understand that these issues, particularly sub-menu differentiation, will most likely be solved as the business grows but as someone who browses a lot of fabrics on my phone and looks for specific fabric types I found it frustrating having to scroll through one big catalogue page with no ability to reorder or filter.
- Range of Fabrics – 7/10
- Cost – 6/10
- Delivery (Speed / Cost) – 9/10
- Ease of Use – 6/10
- Ease of Payment – 8/10
Overall Score: 7.2/10
Despite some small frustrations on the website I was really impressed with the quality of my fabric, the speed of delivery and the personal touch. I enjoyed my experience with Hey Sew Sister and will definitely be shopping with them in future. I’m looking forward to seeing how they grow and develop this year!