Happy Friday everybody! You know what that means? It’s Fabric Friday! Although I am starting to run out of fabric shops so if anyone has any suggestions of places I should try please let me know in the comments. Today I have the absolutely joy and pleasure of talking about Sewing At Number 51. Last week I bought some absolutely stunning cotton poplin from them, picture above, and its beautiful. I have had a great idea of what to do with it but I’m nervous because its a significant pattern hack so I think that will be a project for next weekend. Definitely will vlog it though because I’m crazy nervous. Anyway, on to the review!
Sewing At Number 51
- Online Shop / Physical Shop / Both
- Web Link: https://www.sewingatnumber51.com
- Core Purpose: Dressmaking Fabrics and Haberdashery Equipment
- Units of Sale for Fabric: 1/2 metre
Sewing at Number 51 was started this year in 2020 and already is building a great name for itself as an independent fabric and haberdashery supplier. When I read that it was started this year I almost had to double take because while their range of fabrics is admittedly quite small, mainly just cottons, but it doesn’t feel like a *new* shop. It just feels like a smaller fabric shop which is fine. Not everyone has space to have thousands of types of fabrics on hand to send out and for a new operation the range of fabric designs is good and range of actual fabric types I’m sure will build over time. One thing I admire is the curation of the fabric collection. You can tell a lot of thought has gone into choosing what fabrics to stock. The beautiful poplin I bought, shown above, was such an instant win for me. I looked at it on their instagram story and went ‘yes please I want that now’ and they do stock fabrics that make me want to buy them and I have no idea what i will use them for. Equally in terms of haberdashery and sewing equipment they have stuck a toe in the water to see what people buy and I have no doubt will build on that. Honestly in this climate of despair it does me good to see a small business flourishing and I look forward to support Sewing At Number 51 through out the years ahead.
In terms of who their fabric is best suitable for I would say beginners straight away. No tricky stretch fabric to navigate so you pretty much have your choice of cottons to work with. I remember when I first started sewing and all you really think about is colours and patterns because you don’t necessarily understand the properties of fabrics themselves. Equally in terms of cost they are low range so very accessible to all markets and they stock fabric by the half metre. Delivery is quick and when your fabric arrives it comes in a lovely paper bag with a note inside from Abi. Check out my instagram fabric haul highlight if you would like to see exactly how it arrives. Honestly I’m such a sucker for a handwritten note I really feel like it makes the purchase, jut to know there is a real human on the other side makes the making journey feel so much more personal.
The website interface is clean looking however I would say that the inability to filter by fabric types/equipment is frustrating. However as it is a smaller store you are still able to look through all the available fabrics fairly easily and I’m sure as a broader range of stock is added this feature will update. A problem that many other sites have also applies to Sewing At Number 51 which is that the phone interface is so so much easier to use than the desktop. The mobile site is clear and easy to use, the menu is a usable size and the payment system simple, however the desktop interface has an incredibly small logo and a very small menu text. I wonder if focus has been placed on the phone interface to match new consumer habits. Which I completely understand because research shows that people are buying more and more from their phone. I love their blog section I think it reflects their brand identity really well and I look forward to seeing more posts there. Equally I think it would be nice to see some guest blogs as it would push up the profile of a fantastic new sewing retailer.
- Range of Fabrics – 5/10
- Cost – 8/10
- Delivery (Speed / Cost) – 8/10
- Ease of Use – 7/10
- Ease of Payment – 8/10
Overall Score: 7.2/10
Sewing at Number 51 typify to me the ‘friendly fabric shop-next-door’ it’s sweet, it’s independent, the selection of fabrics although small is exceptionally well curated and when you buy from them you can’t help but smile. They have fantastic engagement on instagram and social media and you all know I love a brand that really engages with their makers and consumers. Would I shop from there again? Absolutely and I’m so excited to start using their fabric. I will keep you guys posted and look out for a vlog in the coming weeks on what I get up to with this stunning fabric.