Online Fabric Retailer Review: Sew Anonymous

Good Morning Everybody! Welcome to a belated Fabric Friday, I didn’t have time to write this blog yesterday as my first MA Essay is due on Monday so my focus has been elsewhere. However! This week I wanted to focus on a brand new sewing shop that is only a month old and is taking the sewing community by storm. I am of course talking about the wonderful Sew Anonymous.

Sew Anonymous

  • Online Shop / Physical Shop / Both
  • Web Link: https://www.sewanonymous.co.uk
  • Core Purpose: Dressmaking Fabrics, Haberdashery and Patterns
  • Units of Sale for Fabric: 1/4 metre (prices per metre)

Sew Anonymous is run by a well known member of the sewing community and stocks fabric, patterns and haberdashery items. Although the selection of products is currently fairly small it is growing by the day. It has to be said that the initial selection wasn’t really my sort of fabric however then I discovered the simply glorious tab that displays fabrics available for pre-order! Let me start by saying that I love this option. Its a great way to help makers plan their future garments and the range of pre-order fabrics on offer from Sew Anonymous is excellent. I managed to get my hands on some Tilly And The Buttons Jumbo Polka Dot Black Jersey which I have wanted for ages and is normally sold out! I got my pre-order in on the opening weekend and now I am just deciding on the pattern. One aspect which i would like to see introduced in the future would be to add a fabric classification menu which I’m sure will become a necessity as their stock and range increases because I definitely shop by fabric type rather than by design. As I say, the range of fabrics is currently expanding at a rate of knots and every time I look there is something new and beautiful! I would say that their stock includes far more feature fabrics than basics but this is an understandable choice in a new supplier as the feature fabrics really draw people in.

In terms of cost I would say they are mid-range, slightly more expensive than the suppliers I normally use but the fabrics are good quality so I don’t mind. I used the discount code for the opening weekend because my fabric was £12 a metre. I know TATB is organic jersey so a justifiable cost but definitely not something I could afford normally so the discount code was much appreciated. Speaking of cost there is one strange aspect to their pricing vs buying quantities, although fabric is priced by the metre(yay!) it is sold by fat quarter. Now this could be because I’m not someone who uses fat quarters often but I found this confusing. Mind you its not extra effort for me to put multiples of 4 in the order box instead of 1 but it definitely took me a minute to figure out how much I needed to buy! It has to be said however the fact they show the prices in metres makes me extremely happy because I absolutely hate it when shops price in terms of fat quarters, its just so much extra maths. There is also a fab range of patterns, haberdashery items, sewing fits and threads. With the pattern in particular there is also a fab infographic that shows you how to find your body measurements and where to measure which I thought showed a really good sense of what their customers need from them. You all know there’s nothing I love more than a shop where I can get everything I need for a project at the same time! Delivery starts at £3 and was very speedy, I also really liked the spotty post bag my fabric arrived in, its a nice touch.

On to the website itself. Now there are a few things that really irritated me about the website however I’m not going to be too harsh because its only just been set-up and most websites take a couple of months to really bed in and settle. In terms of design, I LOVE the branding. It’s strong, recognisable and there has clearly been a great deal of thought put into the brand personality and how they will interact with their consumers. However the website itself has quite a slow loading speed, I’ve tested it on multiple browsers and networks to make sure it wasn’t my laptop. I think the issue is that the photo file sizes are too large so the data load time is quite long, particularly on a phone. It is improving as the website ages but I would recommend compressing the photos further as this will massively improve the load time on the landing pages regardless. My only other gripe with the website is that the main menu is arranged in a really strange order. The home option is in the middle and there are a lot of options on the menu making it a little visually confusing. This might just be me but its worth considering the order of necessity with the main menu to streamline it and make it a little more user friendly. Other than that the fabric photography is excellent, it would be nice to have bit of description with each fabric but its really the photography that is key and they do display a helpful little infographic to talk you through fabric weights which I found useful.

Rating

  • Range of Fabrics – 6/10
  • Cost – 7/10
  • Delivery (Speed / Cost) – 7/10
  • Ease of Use – 6/10
  • Ease of Payment – 8/10

Overall Score: 6.8/10

Sew Anonymous have certainly started with a bang! They’ve got a great instagram and do well to engage with other makers online. I’m excited to get sewing with my fabric and I’m sure I will be purchasing fabric and patterns from them in the future. Good luck with your journey Sew Anonymous, I can’t wait to see where you go!

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